The aim of the guidebook is to provide readers with fully documented training material in creativity management. The material will offer a practical framework to every business or R&D organisation planning to practice such methods. European SMEs, who often lack innovation capabilities, can use the necessary creativity tools and practices in their every day activities. Systemic creativity support is a prerequisite for innovation development.
The material informs you about basic theoretical issues on C&I management and certain creativity techniques that can be used. Creativity techniques provide information on the aim, the reason, and the implementation procedure for using each of the techniques. This helps you decide which technique is more suitable for you (your organization) and the objectives you have in mind. Examples and case studies accompany all techniques to underpin the understanding and illustrate practical applications. At the end of most modules the reader will find references for more detailed information as well as a glossary and keywords. A question and answer section will allow the reader to check if substantial issues within the content have been understood.
